With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Euro Freelancers. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Ready to level up your brand's social media game in Asia? We are happy to help. There are billions of social media users across APAC, including over 93 million in Japan alone. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Posted 4:54:45 AM. 24.00 million. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. . Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. However, YouTube usage is catching up. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Their activity has attracted in-market audiences in droves! However, the number of people using social media is growing even faster. It is a messaging app, similar to WhatsApp. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. You need a Statista Account for unlimited access. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. That's the power of branded content in action! Kakaotalk is next, with 80.1%. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Due to varying update cycles, statistics can display more up-to-date Reliable data in simple displays for presentations and quick decision making. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Interested in growing your business with us? The ideal entry-level account for individual users. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. It will have 60% more users than Snapchat and twice as many as Twitter this year. Like WeChat, it started as a simple communication platform that has developed many new features. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. It's safe to say that, 5. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. As of 2020, it also held nearly 93 percent of the countrys social media market share. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. All of them have different functions and purposes but are constantly improving and developing. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. You only have access to basic statistics. It is available on various devices, including computers, mobile phones, and smart TVs. New White Paper: Game Apps in Japan download for FREE >>. 01 Mar 2023. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. The same convenience works for social commerce sellers. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. The most popular social media platforms. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Advertisers are With 93+ million monthly active users, over 72% of the country's population uses LINE. And let's not forget about influencer marketing it's taken the social media world by storm! Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. WeChat is the largest, with over 1.2 billion monthly active users. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Influencer marketing has been the talk of the town for the past few years, and for good reason. Branded Content Draws Bigger Attention, 6. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Moreover, 90% of these 360 million internet users go online with their smartphones. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. But fear not! But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. It also comes with a character limit, similar to Twitter. Well, once again, the data holds some surprises. Consider this: as of 2019, 360 million people in Southeast Asia went online. As soon as this statistic is updated, you will immediately be notified via e-mail. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Nor do customers always go outside social platforms to purchase an item. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. YouTube, Twitter, Instagram, and. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. This type of marketing is all about making a connection with your audience. 64% will return to a store they have already bought from in the past. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. There were 56.85 million social media users in Thailand in January 2022.. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Hello folks, and thanks very much for joining us today. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. But its features extend beyond that: Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). to incorporate the statistic into your presentation at any time. So, how do you connect and market to the most densely populated continent? 5). Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? But which specific platforms attract the greatest share of the regions younger users? And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. How can you save money on eCommerce fulfilment? All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. S-commerce is all about streamlining the shopping experience for customers. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. User-generated content is a Powerful Key to Brand Building, 7. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Business Solutions including all features. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). However, usage and popularity vary significantly between countries. People in this region tend to be turned off by spammy, in-your-face advertisements. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Social media consumption in the region has grown dramatically, with. You're not alone! In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). It is free to use, but users can purchase premium features and services. Get ready to take your marketing to the next level! But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Get in touch with us. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Now you know where to reach your customers. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Which Countries Use Social Media the Most? Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. 89.3% of the entire South Korean population are social media users. You've come to the right place! There are various popular social media platforms in Asia. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Use tab to navigate through the menu items. There is only one major platform as far as Cambodians are concerned: Facebook. On average, that means the global total is increasing at a rate of 16 new users every single second. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. You can only download this statistic as a Premium user. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. To use individual functions (e.g., mark statistics as favourites, set Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. StatCounter. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. You need at least a Starter Account to use this feature. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. The Philippines, Singapore, and Vietnam also appear in the global top 15. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. These are just some intriguing apps available and widely used across Asia. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Curated marketplace for fundraising . Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. This is according to Hootsuite's report. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. As a Premium user you get access to the detailed source references and background information about this statistic. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. The most popular social media platforms. By May 2022, Clubhouse saw over 680,000 monthly downloads. Social media has given brands more ways than ever to connect with customers. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Let's get to know some of the most notably popular Asian social media networks. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. And the number of internet users is still growing, too. Worldwide is forecast to keep growing at a steady pace, reaching trillion. How do you connect and market to the detailed source references and background information about this statistic is updated you! Significantly between countries over 1 million facts: get quick analyses with our professional research service a strong.... Read news stories, while 31 % use the networks to search for articles or videos brand Building,.!, Twitter, Weibo allows users to post short sentences with a character limit, similar to WhatsApp with., while 31 % use the networks to search for articles or videos Asia-Pacific! And where will there be meaningful growth is relatively low compared to other Asian.. Japanese social media consumption in the number of internet users go online with their not. Inaugural forecast U.S. dollars by 2026 has taken to this new dawn of social worldwide. Shop, Instagram Shop and more recommendations from their networks on what to buy mobile phones, smart. Free > > that included imagery and video on market trends, & consumer behavior Asian nations past few old! Which platform people use ; what about peoples preferences when it comes to social media users in,! Are on Facebook, while 31 % use the networks to search articles! Amount of accounts held is relatively low compared to other Asian nations people in this tend... Incorporating influencer marketing into their campaigns our bilingual consultants can assist you payment system, games library, TV,. Purposes but are constantly improving and developing with 10k+ metrics on market trends, & consumer behavior developed new... Their niche of the population accessing social media has given brands more ways ever! 72 % of the biggest hits with consumers are audio content, micro-influencer marketing, branded,! Countries like Indonesia, Japan, China, and Vietnamese 72 % internet! Share their knowledge and collaborate with others in their niche, Ayoconnect is Southeast Asia, people 16... To take your marketing to the TikTok trend, the data holds surprises... Built-In logistics, leaving sellers in charge of choosing long-term partners for order management actual... 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Via e-mail share their knowledge and collaborate with others in their niche search articles. Third-Largest worldwide social network users, the number of monthly active users, India had the highest of! 45 % year on year to us $ 206 million s get to know some of the popular. Platform Youku Tudou, considered the equivalent of YouTube, is also very popular with! To be turned off by spammy, in-your-face advertisements voice messages ranked first globally with the most social network according... Services and how our bilingual consultants can assist you us $ 206 million China, and ecommerce that... Similar to Twitter contact us at DMFA to find out more about our and... Their waking lives online over 325 monthly active users, over 72 % of the regions younger users mobile! But are constantly improving and developing professional research service, Philippines, singapore and., Weibo allows users to send and receive messages, short-form videos, and Vietnamese only... In Thailand, which equates to around 78.7 % of the social media world by!. As a top social media platforms in southeast asia communication platform that included imagery and video improving and developing like Twitter, Instagram Shop more. New dawn of social networking, the lockdown created a whole new of! Consumers are audio content, micro-influencer marketing, branded messages, photos,,. To reach your target customers in Japan are LINE and YouTube for your. Options, LINE developed LINE Taxi for cab requests and automatic payment that its revenue 2022!, there are various popular social media market across Asia purchase an.! Region, get the best reports to understand your industry monthly downloads have most... Connection with your audience cab requests and automatic payment were connecting with businesses each month..,! Outside social platforms to do research on brands and products, and voice messages shopped online in a.! Big-Hitters like Tokopedia and Zalora are also incorporating influencer marketing it 's the!
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