Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. . S: This goal is specific: to ensure optimal communication and organization so that the event goes to plan. Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. This compensation comes from two main sources. Many planners dive right into planning without even considering this crucial bit of information. Register my business . My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Avoid taking professional criticism poorly. And they succeeded. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. My goal is to communicate via email and telephone with all relevant parties daily for seven days before the event to ensure everybody is ready and organized. they need to succeed in 2022 and beyond. Or are you looking to attract and engage with a specific group? Refrain from publicly criticizing coworkers. How To Find The Cheapest Travel Insurance, Best Enterprise Learning Management Systems, Best Payroll Services For Small Businesses, SurePayroll Review: Plans, Pricing And Features, Set a specific time frame for hitting that target. When working with performance goals, focus on what you can control. Yet, at the same time, it can also be profoundly stressful and chaotic. When you figure out event objectives and goals for your event, all other planning seems to just be pieces to the puzzle. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. 5. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. This article looks at 6 examples of SMART goals for event coordinators. Increase overall event engagement by 30% by the last day of the first annual event. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) Performance goals are objectives that businesses set in order to improve their performance, such as increasing sales by 10 percent or improving customer satisfaction. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. Are you trying to sell a few high-value tickets, for example? For example, you cant really control how many of your attendees choose to return for next years conference. Rather than make decisions based on gut alone, planners use data to challenge instinct and inform their next moves. Diversity in the workplace is more important than ever. Event professionals must be knowledgeable and experienced in the following: Additionally, todays event planners need to know how to deliver TV-quality video content, whether thats sourcing the right partner, employee, or software to make it happen. Make sure to schedule any event marketing emails, such as a thank you for attending or event photos, into your timeline. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. In fact. I will implement this change in 15 days when the next event I am coordinating occurs.. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] Instead, theyre focused on learning what they can to make sure the next event is even better. Its the best way to ensure everyone knows their expectations. People who thrive under pressure often do well at this type of job, but its not just about personality. Setting SMART event goals. Self-management skills are skills that empower people to manage their feelings, thoughts, time, and actions. This plan can be an outline, a project plan, or another document. As an event planner, setting goals and executing them can often mean the difference between success and failure. First, lets look at what SMART goals are. If you incorporate these five aspects into your goal-setting process, you should achieve success. Leadership qualities are needed at all levels of an organization. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. Effective performance management depends on effective goal setting. You should consider a survey with thumbs-up and thumbs-down buttons. Which aspects were challenging? You need to think about how to create those connections. Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. There are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. Having that clarity of focus will help you plan for success, not waste any resources, and leave you feeling motivated. However, not leaving free space between keynotes or other activities can also be problematic. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Communication goals. But you can assess the number of sales made before, during, and after the conference. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. You could create general goals, such as planning a certain number of events per year. Sales goals work well as employee performance goals for salespeople. These performance goals for event planners can help to show whether or not the project was a success. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. speakers, panelists) do you need to put in place to accomplish this goal? Past performance is not indicative of future results. Developing solid communication is a good habit in general. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. Now that you know what SMART goals are, here are 6 examples for event coordinators. Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). Gamify all your event planning goals. Planning an event budget can be based on items you bought, hired, or used at a similar event and is a good starting point. Performance goals are usually developed for experienced employees, while learning goals are most often applied to new or inexperienced people. You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. If you incorporate these five aspects into your goal-setting process, you should achieve success. During multi-day events, mini-daily debriefs are important not only for making in-the-moment adjustments but also for capturing the successes and challenges of the event itself. Every team has at least one member who is frequently late or flaky. Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. Discover ways to think outside the box and be more decisive. Using SMART goals helps you cover all of the bases. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. Creating a timeline is also crucial if you dont have the luxury of time when planning an event for a client. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. Attainable: This is easy to attain and very realistic. Case in point? Appreciate the unique perspective, skills, and experience that each person brings to the team.. Research past performances of similar events and compare their resources to your own before setting this objective. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the companys revenue. Succeeding in this field requires a unique skill set one that continues to evolve in the era of virtual and hybrid events. Avoid misunderstandings by communicating proactively. Its also convenient because it will make people RSVP no later than 48 hours before the event. Ensure Optimal Communication and Organization, 5. Some events focus on raising brand awareness, while others focus on generating new sales leads. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. Time-Bound: This goal is time-bound, as the aim is to increase profits by 5% at the next event and by another 5% at the following event. Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. In short: Amid disruptions, isolation and disconnectedness, employees need goals that help them manage their work. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. Be flexible enough to implement new concepts. Performance information may have changed since the time of publication. It depends on the job role in question. Moreover, another issue many event coordinators face is not correctly budgeting finances. Was the budget or budget range met? An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. Your event budget, event theme, speakers, and entertainment will all have a place and will ultimately have commonality with your goal. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. Employees who lack a customer service mindset can be detrimental. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Their goal is to ensure people are aware of a particular activity theyre organising. An unrealistic goal will have the opposite effect. Lets use the above example to move away from generic goals and towards SMART goals: Instead of: I want my next event to be more successful than the previous one. This method is much less daunting than trying to remember all of the information regarding the event at the end. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Its not the end of the world, provided you have a crisis management plan to deal with it. Nick Artsruni is a thrice-published author and 15-year veteran of the publishing industry. Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. 1 of 18 Event manager performance appraisal Apr. R: This goal is relevant, as many people attend large functions to network. Email marketing goals are typically based on the target number of subscribers you want to reach. To foster a better attitude: Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. Its also vital, as the scouts say, to always be prepared. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to virtual events. In addition, I will ramp up public awareness and marketing campaigns, mainly by using social media.. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. Yet, at the same time, it can also be profoundly stressful and chaotic. 2. Complete projects without ongoing direction. Facilitate brainstorming and out of the box thinking. Whether thats app downloads, attendees, tickets sold, money raised is up to you. Your objective should be something you can realistically achieve. A: This goal is attainable and realistic, as adding an extra 5 minutes between speakers or activities should not be a challenge; its just simple scheduling. Attend training to develop necessary planning skills. The answer? Copyright 2023 Bizzabo. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. Weak Goal Example: I'm going to secure a promotion. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. 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